Open for newness
I create thus
I am
Building lets me design at a deeper abstraction layer, not just the surface Created tools to solve gaps I run into myself. Shipped Figma plugins 
used by 1,500+ people. Ryter a browser companion that closes the gap between being curious and acting on it while browsing the web, and more.
Cook something daily 
Code editor pro
Display beautiful code snippets with Syntax Highlighting.
Code editor pro
Display beautiful code snippets with Syntax Highlighting.
Code editor pro
Display beautiful code snippets with Syntax Highlighting.
<!--
me.txt
-->
I'm Asif 
, full-stack product designer (IC) and product builder with 
years across high-frequency consumer tech and B2B SaaS 
, from design consultancy to fast-paced startups. I'm a generalist. I work end to end, research and strategy through every design vertical. I obsess 
over craft and usability, and I ship fast 
I'm Asif , full-stack product designer (IC) and product builder with years across high-frequency consumer tech and B2B SaaS , from design consultancy to fast-paced startups. I'm a generalist. work end to end, research and strategy through every design vertical. I obsess over craft and usability, and I ship fast
Last 4 years as Design Lead at Schmooze: Owned 0→1 product design end-to-end in a lean team and driving platform growth to 
300K+ MAU.
Last 4 years as Design Lead at Schmooze: Owned 0→1 product design end-to-end in a lean team and driving platform growth to 300K+ MAU.
Artist as a kid 
, still am. Curious well past design, I hoard what I learn, and there's usually a reference or rabbit hole I can point you toward 
Artist as a kid , still am. Curious well past design, I hoard what I learn, and there's usually a reference or rabbit hole I can point you toward
Research / Ideation
Research / Ideation
Design strategy
Design strategy
User experience
User experience
Interaction design
Interaction design
Motion design
Motion design
Design system
Design system
Illustration
Illustration
Brand Identity
Brand Identity
Design engineering
Design engineering
<!--
creatives.zip
-->
<!--
resouces.read
-->
<!--
tools.agnostic
-->
